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About Innate Needs

A Platform for the People Who Need It Most.

We're more than a directory.


Innate Needs is the UK's largest map of support services, featuring 16,000 points of help - all accessible from a single, easily navigable map.

We connect people with the greatest need to the support that can make the biggest difference, giving the public, frontline workers, and local councils a platform to quickly find and refer to the most appropriate services in their area.

Finding the Right Help is an Ordeal

People suffering from stress, difficulties and isolation are expected to understand what’s available and how to get it.

Yet all too often, accessing that help can be a challenge in itself. With no single data source of help available, they are often left to navigate inaccurate websites, out-of-date PDFs, and complex spreadsheets at a time when they are already under pressure.

These are just some of the millions seeking support every day.

14.1 million people in the UK currently face food insecurity, with 6.5 million already turning to charitable food providers.

Source: The Trussell Trust

1 in 14 adults over the age of 65 say they often experience periods of loneliness

Source: Age UK

Nearly 400,000 people across England are estimated to have no permanent residence.

Source: Financial Times

From speaking with organisations and councils, we understand that funding and support is often tied to specific programmes, eligibility criteria, and local delivery methods.

Even with the time, budgets and expertise to create a resource similar to Innate Needs, it would likely be limited to their own services or geographic area - creating thousands more individual resources for the end user to navigate.

What’s needed is an organisation able to reach beyond boundaries and create a single national tool that all organisations and councils can participate in.

That's where we come in.
Innate

Built by People Who Understand the Problem

Creating data-driven platforms that transform scattered information into something clear, structured and usable.

The Innate Needs platform is the brainchild of RWD Click Ltd, a Norwich-based web development company with over 20 years’ experience of large scale data management, creating online software, databases and platforms

Over the past two decades, RWD have supported local, national, and international partners with the development of tools that have collectively processed millions of pieces of data and presented them in formats that make them easily digestible to the end user.

With service data routinely spread across websites, PDFs, spreadsheets and other data sources, RWD believed their expertise could help in bringing all that information together into a single, user-friendly platform.

Accessible to Those Who Need It. Supported by Those Who Provide It.

We keep the platform open to users, while working with local authorities to reduce the cost and complexity of signposting.


The people who need this map most can’t be expected to fund it and the incredible organisations supporting them do not have the budget to create it. 

It’s for that reason that we’re seeking funding partnerships from local authorities.

Local authorities already play a central role in signposting residents to support services.  However, this process is often costly and labour-intensive.


Innate Needs is designed to support that responsibility.

Through funding partnerships, we can:


  • Reduce the reliance on manual processes
  • Improve the speed and clarity of referrals
  • Support frontline teams to respond more effectively

While delivering significant cost savings from already stretched signposting budgets.

Bring Clarity to Support in Your Area

If you’re part of a council or working alongside one, we’d welcome a conversation about how Innate Needs can support your approach to signposting.

Get in Touch